Real Estate Marketing Tips That Actually Work

Build a Professional Web Site

According to a recent National Association of Realtors study, 92 percent of buyers who are interested in realty start the search on-line. This is a staggering number. You website is the window you have to the rest of the world. Experts in marketing know how important it is to create a website which can work hard for you. Make sure that your design combines aesthetics with functionality. The use of images is important but too many can affect the speed at which your site loads. To ensure the top performance, optimize the content. Visit our website and learn more about real estate marketing.

Giving your website visitors a great user experience

Your site visitors should enjoy a positive user experience or else they may not return. It is important that the interface be user-friendly and easy for a casual visitor to navigate. It is important that the information architecture be meaningful and well-structured. Google Maps or Google Earth are easy to access, as well as the best route to get to your home.

Build a Website that is Mobile Friendly or Even Better, Create an App

It is important that you make your website mobile-friendly, since customers today are inclined to surf the internet on their smartphones. It’s better if you create your own app. Apps allow buyers to browse listings, access a map of the local area and provide ratings and reviews.

How to Create an Online Presence That Is Powerful

Customers will not interact with you if you don’t engage them online. You can create accounts on Facebook and Google+ and share pictures.

You can add contact details

Make it simple for potential customers to reach you by placing your contact info on each of your pages. If you promise them something “free” or a “just for a week”, they are more likely to click on the link and sign up. You can still follow up even if you don’t hear from them.

Scheduler Apps: A Great Call to Action

Doodle, a popular online scheduling app, will encourage buyers to schedule a viewing of your property. The buyer can reschedule at any time if it is not convenient. But by committing to a date and time, you are able to use that commitment in the future.

Add Social Share Buttons To Increase Your Customer Base

Add social sharing icons to the pictures of your property so your customers can easily share it with their family and friends, thus increasing views!

Social Ads Are Effective!

You can reach your desired audience by running paid ads on social networks. When your social media feeds are topped by the content you have created, clients can’t help but take notice. It’s true that online ‘likes translate into actual interest in real life!

Take Brilliant Pictures

It is said that “a picture speaks a thousand word” and it is true especially in real estate photography. You should hire a professional photographer if you do not feel confident about your photographic skills. When you take photos from the proper angles, they will highlight the beauty of your property.

Capture leads through the right content

It is important to have an interesting blog with fresh content and perspectives that attracts visitors. The blogs may also be developed on external websites like Quora or LinkedIn. If your readers show interest in your articles, offer them free ebooks, and then collect their contact information so you can follow up with them.

Using Call tracking to capture leads

Call tracking will allow you to track how customers found you. For example, if you know which type of marketing generates the most leads for your business, it will be easier to invest marketing funds in those tools.

Choose the right SEO keywords

Local buyers will be attracted to your site if you use keywords which are local. Search Engine Optimization (SEO), which is done usually by experts in digital marketing can assist you in using the right keywords to put your website in top search engine rankings. You will get the best return on your investment if you use these tried and tested online marketing strategies.